Work with me
Based in Niagara’s beautiful wine country, with over 150 wineries on my doorstep, I am truly embracing life as “The Wine Psychologist”. By day I am a professor at Brock University and a consumer psychologist. I began researching brand memory 2 decades ago and now my focus is on wine labels and their purchase influence. My research is both my profession and my passion, from visiting wineries, the LCBO, Wine Shops and watching people make selections, to active projects at Brock University’s Consumer Lab.
Research on consumer psychology
Expert advisor on consumer psychology
My media experience is extensive as who doesn’t enjoy talking about wine, consuming a perfect Chardonnay or Sparkling? I’m often interviewed by the media for my opinion on consumer-related news stories. My wine psychology research has been featured in the Globe and Mail, CNN, and the New York Times. I also have appeared on Canada AM (CTV), Breakfast Television (CityTV) and CHCH News to discuss consumer psychology.
can a Consumer Psychologist answer?
Know more about how your consumers think, perceive, and decide.
I can help you answer questions such as:
What your consumers will think of your brand re-positioning brief
HOW CONSUMERS PERCEIVE YOUR BRAND OR MESSAGING
How much consumers are willing to pay for your new product
Here’s what I can do for you
Offer Personalized Advice
about your consumers
Consumer Research, Planning & Execution
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PERFORM A MARKETING AUDIT OF YOUR CURRENT PRACTICES
Mentor you, or supervise your thesis project
Do you have a small project?
I’m currently planning a limited number of projects for 2024.
I’d love to connect with you.
I invite you to join me on social media for the most current and up to date sharing or check back online where I often will post studies and research opportunities.