What I can do for you
Antonia Mantonakis<br />
The Wine Psychologist
 Work with me

  I´m Antonia

How can you work with me? I’m passionate about sharing my scientific knowledge in consumer psychology to help you in your business. I can:

ψ   offer personalized advice about your consumers

ψ   carry out consumer research for you

ψ   perform a marketing audit for you

ψ   mentor you, or supervise your own consumer research project

ψ   come to speak at your next conference, seminar series, or event

Research on consumer psychology

Whether it’s new consumer research (planning & execution of what you want to test) or simply advice for your business based on existing scientific research (e.g., what does current tasting room research show?), I can offer personalized advice about your consumers.

In a recent project with a boutique winery, I set up and ran an experiment to test different versions of a tasting bar sign. One version of the sign resonated more with their specific customer base, and led to increased sales for their featured wine. Based on this result, the owner decided to use that version of the sign and changed the wine label. Sales for that wine soared, and the owner was happy with the entire project.

Want to read more about this, or my published research on consumer psychology? You can access my publications at Google Scholar. Do you find these books and articles too academic but want to understand what they mean for your business? Let’s connect to talk over a glass of wine (virtually or in person!)

Expert advisor on consumer psychology

My media experience is extensive as who doesn’t enjoy talking about wine, consuming a perfect Chardonnay or Sparkling? I’m often interviewed by the media for my opinion on consumer-related news stories. My wine psychology research has been featured in the Globe and Mail, CNN, and the New York Times. I also have appeared on Canada AM (CTV), Breakfast Television (CityTV) and CHCH News to discuss consumer psychology.

What questions
can a Consumer Psychologist answer?

Know more about how your consumers think, perceive, and decide.

I can help you answer questions such as:

What your consumers will think of your brand re-positioning brief


How much consumers are willing to pay for your new product

Here’s what I can do for you

Consumer Research, Planning & Execution

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Marketing Audit


Mentor you, or supervise your thesis project

(for students)

Do you have a small project?

I’m currently planning a limited number of consumer research and consulting projects for 2025.


I’d love to connect with you.

I invite you to join me on social media for the most current and up to date sharing or check back online where I often will post studies and research opportunities.