Antonia Mantonakis
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Look for the Signature: Using Personal Signatures as Extrinsic Cues Promotes Identity-Congruent Behavior

Look for the Signature: Using Personal Signatures as Extrinsic Cues Promotes Identity-Congruent Behavior

by admin | Jan 6, 2024 | Research & Publications

We investigate the novel premise that a personal signature – an individual’s own handwritten version of their name – can prime identities when used as an extrinsic cue. Keri L. Kettle and Antonia Mantonakis

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https://thewinepsychologist.ca/wp-content/uploads/2023/04/tips-buying-wine-as-a-gift.mp4

Buying wine as a gift

by admin | Mar 13, 2023 | Top Tips

Shopping for wine as a gift? Here are 3 tips from a consumer psychologist…

https://thewinepsychologist.ca/wp-content/uploads/2023/04/tips-wine-maker-on-label.mp4

What wine I recommend

by admin | Mar 13, 2023 | Top Tips

Having a hard time selecting wine? Here are 3 tips from a consumer psychologist…

https://thewinepsychologist.ca/wp-content/uploads/2023/04/tips-friends-over-for-wine.mp4

3 Tips when having friends over for wine

by admin | Mar 13, 2023 | Top Tips

Having friends over for wine? Here are 3 tips from a consumer psychologist…

https://thewinepsychologist.ca/wp-content/uploads/2023/04/insight-signature-on-bottle.mp4

Winemaker’s signature increases purchases

by admin | Mar 13, 2023 | Insights on Labels

Did you know that subtle changes on a label can influence consumer purchases? But not for everyone…READ ABSTRACT

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  • Buying wine as a gift
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Uncorking hidden influences to perception that even marketers don’t know🍾20+yrs📚📍Niagara 🇨🇦✈️🌏 Follow ⤵️ for the science of psychology behind wine🍷

What if I told you…the wine didn’t change. You What if I told you…the wine didn’t change. Your brain did 🧠

Hi, I’m The Wine Psychologist — professor, researcher, and professional myth-buster of wine beliefs. 

I study how language, expectation, and branding shape taste 👅

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Adelaide 🇦🇺🍷A masterclass on Australian w Adelaide 🇦🇺🍷A masterclass on Australian wine. As always, I wasn’t just tasting. I was observing.

How origin shapes expectation.

How storytelling elevates flavour.

How regional identity becomes part of the sensory experience.

Australian wine is a fascinating case study in positioning, perception, and premiumization. What we “taste” is deeply intertwined with what we believe.

After 20+ years studying consumer psychology, I can tell you this:

Wine is never just in the glass.

It’s in your mind.

Grateful to be learning, tasting, and thinking about wine from the other side of the world 🌏

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Cabernet Franc, Riesling, Chardonnay — we have s Cabernet Franc, Riesling, Chardonnay — we have so many award-winning expressions of them here in Niagara, and I’ve selected some of them to bring to wine conferences in the past, but this time it had to be Cabernet Franc Icewine  from @riverviewcellars 🍷 What wine would you bring? 🥂

Wine marketing conference | Academy of Wine Business Research | Wine Marketing | Consumer Psychology | Ice Wine | Canada | Niagara wine | Adelaide | Australia 

#thewinepsychologist #wineconference #winetastingexperience #globalwine #adelaide
Cabernet Franc, Riesling, Chardonnay — we have s Cabernet Franc, Riesling, Chardonnay — we have so many award-winning expressions of them here in Niagara, and I’ve selected some of them to bring to wine conferences in the past, but this time it had to be Cabernet Franc Icewine  from @riverviewcellars 🍷 What wine would you bring? 🥂

Wine marketing conference | Academy of Wine Business Research | Wine Marketing | Consumer Psychology | Ice Wine | Canada | Niagara wine | Adelaide | Australia 

#thewinepsychologist #wineconference #winetastingexperience #globalwine #adelaide
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