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Look for the Signature: Using Personal Signatures as Extrinsic Cues Promotes Identity-Congruent Behavior
We investigate the novel premise that a personal signature – an individual’s own handwritten version of their name – can prime identities when used as an extrinsic cue. Keri L. Kettle and Antonia Mantonakis
Buying wine as a gift
Shopping for wine as a gift? Here are 3 tips from a consumer psychologist…
What wine I recommend
Having a hard time selecting wine? Here are 3 tips from a consumer psychologist…
3 Tips when having friends over for wine
Having friends over for wine? Here are 3 tips from a consumer psychologist…
Winemaker’s signature increases purchases
Did you know that subtle changes on a label can influence consumer purchases? But not for everyone…READ ABSTRACT
Wine messaging impacts people differently
Did you know that consumers will respond to marketing messages differently based on their knowledge about the product category? It’s not so simple…READ ABSTRACT