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https://thewinepsychologist.ca/wp-content/uploads/2023/04/insight-wine-messaging.mp4

Wine messaging impacts people differently

by admin | Mar 13, 2023 | Insights on Marketing

Did you know that consumers will respond to marketing messages differently based on their knowledge about the product category? It’s not so simple…READ ABSTRACT

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Antonia Mantonakis | Consumer Psychologist | Marketing Professor

thewinepsychologist

I do scientific research on why & how we buy & consume wine🍷Uncorking secrets of psychology even marketers don’t know🍾20+yrs📚📍NOTL🇨🇦
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The wine, the research, the late nights — here’s a peek behind the scenes of the book I’ve been pouring my heart into 📖 If you love wine this book is for you 🥂 Follow so you don’t miss out on book updates 📚 For exclusive book news see the link in my profile to be part of my special list 📕 #thewinepsychologist #winebook #wineauthor #uncorkedwisdom #psychologyuncorked
Behind the Vines, Part 3: The Future of Wine 🥂 Behind the Vines, Part 3: The Future of Wine 🥂 The final stop on our wine marketing class field trip: Inside the cellar and lab to explore how winemakers are crafting low- and no-alcohol wines—and meeting new consumer demands. Did you know about the consumer psychology behind this trend? Do you know what choice architecture is? Wine marketing happens from grape 🍇 to glass 🥂 It’s not just about promotion. And there are psychological influences all along the way… follow along to learn more #thewinepsychologist #wineinnovation #lowalcoholwine #winepsychologist #winemakingtrends #futureofwine #winemarketing #behindthevines #wineclass
Behind the Vines Part 2: Pouring partnerships at @ Behind the Vines Part 2: Pouring partnerships at @pillitteriwines From label to lifestyle—this wine marketing class field trip focus: how co-branding and sponsorships help build wine brand identities beyond the bottle 🤝🍷 #DYK that wine marketing happens at every single stage of the value chain from grape to glass? That’s because the very first marketing decision someone makes is which grape to plant 🍇 #DYK that there’s consumer psychology involved in every single decision from grape to glass? If you want to learn more about the psychological influences to decision-making for wine follow along for Part 3... #thewinepsychologist #niagaraonthelake #notl #winecollaboration #winemarketing #brandingstrategy #winestudents #winetrends #cobranding #behindthevines #latergram
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