We investigate the novel premise that a personal signature – an individual’s own handwritten version of their name – can prime identities when used as an extrinsic cue. Keri L. Kettle and Antonia Mantonakis
It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences
Todd Green, John Peloza, Antonia Mantonakis, Jingzhi Shang [View Article]
Philp, Matthew and Antonia Mantonakis. “Guiding the consumer evaluation process and the probability of order-effects-in-choice” Journal of Business Research 112 (2020): 13-22. Print.
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Quigley-McBride, Adele, Gregory G. Franco, Daniel B. McLauren, Antonia Mantonakis , and Maryanne Garry. “In the Real World, People Prefer their Last Whiskey When Tasting Options in a Long Sequence” PLoS ONE 13(8) (2018): 255-264. Print.
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Spielmann, Nathalie and Antonia Mantonakis. “In virtuo: How user-driven interactivity in virtual tours leads to attitude change” Journal of Business Research 88 (2018): 255-264. Print.
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Hafer, Carolyn L., Antonia Mantonakis, Regan Fitzgerald, and Anthony F. Bogeart, “The Effectiveness of Deservingness-Based Advertising Messages: The Role of Product Knowledge and Belief in a Just World,” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 35 (2017): 34-46. Print.
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