by admin | Oct 28, 2017 | Research & Publications
Hafer, Carolyn L., Antonia Mantonakis, Regan Fitzgerald, and Anthony F. Bogeart, “The Effectiveness of Deservingness-Based Advertising Messages: The Role of Product Knowledge and Belief in a Just World,” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 35 (2017): 34-46. Print.
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by admin | Mar 13, 2017 | Research & Publications
Cardwell, Brittany A., Eryn J. Newman, Maryanne Garry, Antonia Mantonakis, and Randi Beckett. “Photos That Increase Feelings of Learning Promote Positive Evaluations.” The Journal of Experimental Psychology: Learning, Memory, and Cognition 43.6 (2017): 944-954. Print.
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by admin | Jan 9, 2017 | Research & Publications
Mantonakis, Antonia, Norbert Schwarz, Amanda Wudarzewski, and Carolyn Yoon. “Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay” Marketing Letters 28.2 (2017): 293–303. Print.
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by admin | Mar 13, 2016 | Research & Publications
Rajesh Bhargave, Antonia Mantonakis, and Katherine White. “The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice.” Journal of Marketing Research 52.5 (2016): 699-711. Print.
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by admin | Feb 25, 2015 | Research & Publications
Walsh, Darlene, Antonia Mantonakis, and Steve Joordens. “Is “getting started” an effective way for people to overcome the depletion effect?.” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 32 (2015): 47–57. Print.
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by admin | Aug 14, 2014 | Research & Publications
Clemente, Sarah, Eric Dolansky, Antonia Mantonakis, and Katherine White. “The Effects of Perceived Product-Extrinsic Cue Incongruity on Consumption Experiences: The Case of Celebrity Sponsorship.” Marketing Letters 25.4 (2014): 373-384. Print.
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