Antonia Mantonakis
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Antonia Mantonakis | Consumer Psychologist | Marketing Professor

thewinepsychologist

I do scientific research on why & how we buy & consume wine🍷Uncorking secrets of psychology even marketers don’t know🍾20+yrs📚📍NOTL🇨🇦
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Behind the Vines Part 2: Pouring partnerships at @ Behind the Vines Part 2: Pouring partnerships at @pillitteriwines From label to lifestyle—this wine marketing class field trip focus: how co-branding and sponsorships help build wine brand identities beyond the bottle 🤝🍷 #DYK that wine marketing happens at every single stage of the value chain from grape to glass? That’s because the very first marketing decision someone makes is which grape to plant 🍇 #DYK that there’s consumer psychology involved in every single decision from grape to glass? If you want to learn more about the psychological influences to decision-making for wine follow along for Part 3... #thewinepsychologist #niagaraonthelake #notl #winecollaboration #winemarketing #brandingstrategy #winestudents #winetrends #cobranding #behindthevines #latergram
Behind the Vines: come with me on my wine marketin Behind the Vines: come with me on my wine marketing class field trip Part 1 at @henryofpelham What makes a wine stand out on the shelf—or in your mind? Part 1 of our winery field trip explores real-world branding insights at a mid-sized winery 🍇✨ What else do I cover in my class? I cover how wine marketing happens at every single stage of the value chain from grape to glass because the very first marketing decision someone makes is which grape to plant 🍇 And there is consumer psychology involved in every single decision from grape to glass… if you want to learn more about the psychological influences to decision-making for wine follow along for Part 2... 📍 @niagarabenchlands @niagarabenchlandswineries #thewinepsychologist #winemarketing #brandinginwine #wineryfieldtrip #behindthevines #wineeducation #consumerperception
The hidden psychological influences behind your wi The hidden psychological influences behind your wine selection & enjoyment 🍷on the @winebehindthescenes podcast with @laurel.simmons … stay tuned 🎧
There’s a special kind of joy when wine arrives There’s a special kind of joy when wine arrives at your door—anticipation, delight, and the promise of sensory pleasure in every bottle. It’s more than delivery; it’s a moment of emotional indulgence. If you’re curious about the psychology behind why it feels so good, follow along 🥂 🏷️ @drinkcollab @divergencewines @kajbevy @lieblingwines #thewinepsychologist #WinePsychology #DeliveredPleasure #HedonicMoments #winecountryontario #vqa
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