For over 20 years my research has looked at consumer cognition: how consumers perceive, think, feel, make decisions, buy, consume, and remember. Are you interested in learning more about how the science of psychology can help you with your business? Don’t wait to book a free discovery call.
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Insights
Winemaker’s signature increases purchases
Did you know that subtle changes on a label can influence consumer purchases? But not for everyone…READ ABSTRACT
Wine messaging impacts people differently
Did you know that consumers will respond to marketing messages differently based on their knowledge about the product category? It’s not so simple…READ ABSTRACT
Our phones are our memory partners
Did you know that simply mentioning that product info is also available online influences purchases? But not always…READ ABSTRACT
Top Tips
Buying wine as a gift
Shopping for wine as a gift? Here are 3 tips from a consumer psychologist…
What wine I recommend
Having a hard time selecting wine? Here are 3 tips from a consumer psychologist…
3 Tips when having friends over for wine
Having friends over for wine? Here are 3 tips from a consumer psychologist…