Insights & Top Tips

For over 20 years my research has looked at consumer cognition: how consumers perceive, think, feel, make decisions, buy, consume, and remember. Are you interested in learning more about how the science of psychology can help you with your business? Don’t wait to book a free discovery call.

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Winemaker’s signature increases purchases

Did you know that subtle changes on a label can influence consumer purchases? But not for everyone…READ ABSTRACT

Wine messaging impacts people differently

Did you know that consumers will respond to marketing messages differently based on their knowledge about the product category? It’s not so simple…READ ABSTRACT

Our phones are our memory partners

Did you know that simply mentioning that product info is also available online influences purchases? But not always…READ ABSTRACT