We investigate the novel premise that a personal signature – an individual’s own handwritten version of their name – can prime identities when used as an extrinsic cue. Keri L. Kettle and Antonia Mantonakis

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It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences
Todd Green,  John Peloza,  Antonia Mantonakis,  Jingzhi Shang [View Article]

Philp, Matthew and Antonia Mantonakis. “Guiding the consumer evaluation process and the probability of order-effects-in-choice” Journal of Business Research 112 (2020): 13-22. Print.
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Quigley-McBride, Adele, Gregory G. Franco, Daniel B. McLauren, Antonia Mantonakis , and Maryanne Garry. “In the Real World, People Prefer their Last Whiskey When Tasting Options in a Long Sequence” PLoS ONE 13(8) (2018): 255-264. Print.
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Spielmann, Nathalie and Antonia Mantonakis. “In virtuo: How user-driven interactivity in virtual tours leads to attitude change” Journal of Business Research 88 (2018): 255-264. Print.
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Hafer, Carolyn L., Antonia Mantonakis, Regan Fitzgerald, and Anthony F. Bogeart, “The Effectiveness of Deservingness-Based Advertising Messages: The Role of Product Knowledge and Belief in a Just World,” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 35 (2017): 34-46. Print.
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Cardwell, Brittany A., Eryn J. Newman, Maryanne Garry, Antonia Mantonakis, and Randi Beckett. “Photos That Increase Feelings of Learning Promote Positive Evaluations.” The Journal of Experimental Psychology: Learning, Memory, and Cognition 43.6 (2017): 944-954. Print.
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Mantonakis, Antonia, Norbert Schwarz, Amanda Wudarzewski, and Carolyn Yoon. “Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay” Marketing Letters 28.2 (2017): 293–303. Print.
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Rajesh Bhargave, Antonia Mantonakis, and Katherine White. “The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice.” Journal of Marketing Research 52.5 (2016): 699-711. Print.
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Walsh, Darlene, Antonia Mantonakis, and Steve Joordens. “Is “getting started” an effective way for people to overcome the depletion effect?.” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 32 (2015): 47–57. Print.
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