Antonia Mantonakis
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Winemaker’s signature increases purchases
https://thewinepsychologist.ca/wp-content/uploads/2023/04/insight-signature-on-bottle.mp4

Did you know that subtle changes on a label can influence consumer purchases? But not for everyone…READ ABSTRACT

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thewinepsychologist

Uncorking hidden influences to perception that even marketers don’t know🍾20+yrs📚📍Niagara 🇨🇦✈️🌏 Follow ⤵️ for the science of psychology behind wine🍷
On this International Women’s Day, I want to ack On this International Women’s Day, I want to acknowledge the contributions of the inspirational women in wine who’ve made an impact to my students as guest speakers in my wine marketing class over the years. Without these talented, hard-working women, my wine marketing class wouldn’t be the success that it is 👏🏼 These women include My sister from another mister, Ali @alioppenlaender from @lieblingwines whose young energy is contagious Student favourite @brockuniversity @goodmanschool alumna @nadia_senchuk from @leaningpostwine who always bring the 5th P of marketing - Passion My original mentor for the course @dreakaiser @dreawine whose wisdom and support has far surpassed any guest lecture she’s given And finally @brittdixoncreative who’s the best storyteller creator I know Happy International Womes Day and continue to shine bright and inspire 🌟 #thewinepsychologist #womeninbusiness #womeninspiringwomen #womeninwine #winewomen
📸 on ✈️ trips or at banquets, weddings only 📸 on ✈️ trips or at banquets, weddings only. My 1st of many times to France 🇫🇷 to the Loire Valley 🥂with @bocconcinitrio At @uoft I only brought my camera because I was nominated for Athlete of the Year 🏆 (I won in 1998) Remember that trip to Montreal @skumpfy — my language and manners hahaha 🙈 Same friends since the 90s (and some since the 80s @redtank13 👯‍♀️ ) Hey @jpbalancedwellness I think you have the best albums somewhere from these days 📸 #thewinepsychologist #nostalgia #90s #genx #wine
Did you know linguistic cues - even subtle vowel s Did you know linguistic cues - even subtle vowel sounds - shape taste perception and product evaluation? The words on the label. The structure of a name. The sounds we pronounce. They don’t just describe wine. They shape the experience of it 🧠 Grateful to be part of a global community advancing wine business, psychology, and consumer science at @awbr.wine with @soul_and_terroir & @cjdp11 From Canada to Australia - wine psychology is universal 🥂 #thewinepsychologist #winepsychology #winebusiness #consumerpsychology #wineresearch
What if I told you…the wine didn’t change. You What if I told you…the wine didn’t change. Your brain did 🧠 Hi, I’m The Wine Psychologist — professor, researcher, and professional myth-buster of wine beliefs. I study how language, expectation, and branding shape taste 👅 Because wine is never just chemistry. It’s psychology in your glass 🍷 Follow for the (psychological) science behind the sip 🍷✨ #thewinepsychologist #psychological #behaviouralscience #behavioranalysis #wine Wine Marketing | Linguistics | Wine Tasting | Perception | Wine Memory | Cognitive Psychology
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