Antonia Mantonakis
  • What I can do for you
    • My Background
  • Insights & Top Tips
  • Research & Publications
  • Contact
Select Page
 
Winemaker’s signature increases purchases
https://thewinepsychologist.ca/wp-content/uploads/2023/04/insight-signature-on-bottle.mp4

Did you know that subtle changes on a label can influence consumer purchases? But not for everyone…READ ABSTRACT

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© Copyright 2026 All Rights Reserved.

ARE WE FRIENDS ON INSTAGRAM?

Follow along to check out more of my work and behind the scenes !

thewinepsychologist

Uncorking hidden influences to perception that even marketers don’t know🍾20+yrs📚📍Niagara 🇨🇦✈️🌏 Follow ⤵️ for the science of psychology behind wine🍷
Some moments are hard to put into words. Last wee Some moments are hard to put into words. Last week, I was deeply honoured to receive the VQA Promoters Award in Education at the @ccovibrocku Experts Tasting at @brockuniversity which is especially meaningful during my 20th year at #brocku to be alongside so many respected individuals in the wine industry @allisonvidug @genevievepiche_ & @lauriemacdonald51 Around the same time, I was also notified that I will receive the @goodmanschool Teaching Excellence Award and was invited to deliver this year’s convocation address 🎓 As someone who studies consumer psychology and wine experiences, I often talk about the power of meaning, memory, and connection. This week reminded me of that personally. I’m incredibly grateful to my students, colleagues, collaborators, research partners, and everyone who has supported my journey 🥂 Here’s to continuing to learn, teach, research, and share stories through wine psychology. 🍷 #thewinepsychologist #inspiration #psychologyuncorked #uncorkedwisdom
Ask any prof and they’ll tell you this is their fa Ask any prof and they’ll tell you this is their favourite part of being a professor: watching the graduates proudly walk across the stage 🎓 I’m so excited to deliver the convocation address for @goodmanschool this week 🎤 #brocku #brockuniversity #goodmanschoolofbusiness #professorlife #graduation
Behind every award, publication, media feature, de Behind every award, publication, media feature, degree, and opportunity… there was also doubt. People saying: “It’s too competitive.” “You probably won’t get it.” “You don’t have what it takes.” What they don’t see are the years of persistence behind the scenes: the late nights, failed applications, revisions, rejections, self-doubt, and continuing anyway. As The Wine Psychologist, I study how people make decisions, form perceptions, and judge value (mostly about wine). One thing I’ve learned personally? People are often wrong about your potential. Sometimes the biggest difference between people who “make it” and those who don’t is simply refusing to stop trying. So if you’re chasing something right now: a degree, a career move, a business idea, a creative dream, a research goal, this is your reminder: You do have what it takes. 🍷 What’s something you were once told you couldn’t do that you did anyway? #thewinepsychologist #psychology #mondaymotivation #success #professor
Research idea: how much joy comes from the wine ve Research idea: how much joy comes from the wine versus the vineyard experience itself? 🍷🍇 Bonus variable: puppy companionship 🐶🐾. What do you think? #thewinepsychologist #vineyard #winepuppy #winedog #vineyarddog
Follow on Instagram